"One of the things we do that's very unique is we don't employ qualified journalists. We employ enthusiasts to connect with fellow enthusiasts. It's worked extremely well because we have a very good indication of what the audiences want and how to deliver them what they want because the people producing the magazines are passionate about making sure the information is relevant, accurate and entertaining."
- Glenn Wright, director of marketing and group publisher, Express Media Group (EMG), the 24-year-old publishing group with 250 staff and 55 titles, which recently acquired nine News Magazines specialist titles, c/o Mediaweek Australia. The group also owns magstore.com.au, which sells magazine subscriptions, DVD box sets and branded merchandise, and an in-house DVD team, which creates multimedia covermounts for the titles.