Media Talk: People-friendly publications

"People’s Friend is an old style weekly magazine where words matter and which owes nothing to garish design, celebrities, fads or free gifts. It is a print product which engages the consumer without the use of batteries and in a more engaging journey than much of the content one accesses on the i devices from Apple.

Change is inevitable. Print as a medium will be used less over time. Along the way, it is important for us to take the odd moment to recognise the importance and value of print to some. It is a vitally important medium for our businesses after all. In the short to medium term, print continues to present excellent opportunities for newsagents … for proactive newsagents that is."