"We've got fashion clients who are interested in us now. In the past they probably didn't associate kids fashion with Practical Parenting, when in fact it's something our readers are really into... In the past, we've been very much a 'how-to' guide. We tell you how to treat your baby for teething problems, fevers or colds or how to get them to sleep. We're still covering that, but we've also broadened our features. In the June issue we've got a story about how birth has changed since your grandmother's day. In the past if you were pregnant, you'd read the pregnancy pages. Now we try to incorporate stories that if you're at any stage in parenting, you'll want to read... Things come up in the news all the time that are very much parenting related. I've done stories on Today Tonight about cafes trying to ban babies and stories on the Bonds Baby Search competition when the mums started turning nasty on each other. There's so many contentious issues within parenting and they often need me to give me an opinion... It would be hard for me to do my job if I hadn't gone through [parenting]. I get inspiration for stories just by what happens at the breakfast table in the morning."
Genevieve Quigley, editor, Practical Parenting, and mother of two, c/o Mediaweek Australia, June 6 2011. Quigley has been editing the magazine since January, overseeing a redesign.