Glossy Talk: Felicity Loughrey replaces Damien Woolnough as editor of Vogue.com.au

Glossy Talk: Felicity Loughrey replaces Damien Woolnough

Damien Woolnough of The Australian; Felicity Loughrey of Vogue.com.au

In Australia's latest sartorial editorial shuffle, former Vogue Australia New York editor Felicity Loughrey has been made online editor of Vogue.com.au. Loughrey replaces Damien Woolnough, who is now fashion editor at The Australian, also part of the News Limited family. Woolnough replaced Georgina Safe, who joined Fairfax's The Sydney Morning Herald in April after Kellie Hush joined team Grazia. Phew!

"Felicity brings an ideal mix of editorial and digital expertise to Vogue.com.au having worked with many of the world’s most prestigious fashion magazines, blogs and digital platforms," says News Magazines publisher of lifestyle titles Mark Kelly. 

The prolific Loughrey joins the Vogue team from The Style Glossy, New York, where she was previously managing editor overseeing 20 freelance writers and bloggers. After moving to New York in 2003, from where she penned long-form features for print mastheads Vogue, GQ, Sunday magazine, Allure and Vogue Living, Loughrey positioned herself as an online connoisseur, contributing regularly to high-traffic blogs, including The Inside Source, a digital shopping style magazine published for eBay’s 93 million active users, as well as advising on digital strategy in her capacity as a copywriter for New York ad agencies Gilt Group, JWT and Sapient Nitro.

"She has already launched Vogue Australia’s first Tumblr site, and is now busy developing a digital editorial strategy to cement Vogue.com.au’s position as Australia’s definitive online fashion bible," says Kelly. "Felicity will also work closely with the Vogue advertising and marketing teams, developing striking and effective creative solutions for advertising clients across the magazine’s digital platforms."

Now based in Sydney, Loughrey will be working in tandem with Vogue editor-in-chief Kirstie Clements on the Fashion's Night In initiative (see also 'The Digital Gloss Files') while developing engaging content ideas to keep Vogue.com.au – which has 1.1 million unique monthly browsers – at its sister social media sites (Facebook, Twitter, Tumblr) at the forefront of the competitive online fashion fray. 

See also:
Media Talk: Georgina Safe on scoops, bloggers, PRs and front-row pews
Media Talk: Fashion Police is Safe
Media Talk: SMH fashion (continued)
Media Talk: Essential out of style at SMH

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