"Our magazines have a strong position in the market – they offer the best of both worlds: beautiful design and high product values; but importantly premium content, thought-provoking editorial and quality journalism. That's a proud tradition of Fairfax Media that flows right through the company, from our newspapers, to our websites and, of course, to our magazines...We engage with these smart, affluent people and they come back to us because we give them content that is relevant and makes them think. They are seeking out information to learn, to question their viewpoint and to stimulate their thoughts and they love that. They really are demanding, and we enjoy that about them and rise to the challenge of that, and in fact welcome that."
Lisa Hudson, chief executive and publisher of Fairfax Magazines, publisher of newspaper inserted magazines Good Weekend, the(sydney) magazine, the(melbourne) magazine and Sunday Life, on 'Defining Values' c/o Mediaweek
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