Interior stylist and writer Sian MacPherson and graphic designer and digital imager Lynda Evans are soon to publish the first edition of Est, a quarterly design magazine that "eliminates the need for traditional storage, provides a user-friendly resource and offers a choice of two separate versions – a free magazine, and a more comprehensive app available for purchase in iTunes".
"The app version will come alive in your hands while you swipe, rotate, spin and tap your way through enriched photos, stories, videos and audio," editor-in-chief MacPherson says. "This content can then be stored on your device and function offline. We intend for our readers to interact with Est, to feel part of the publication and its make-up."
The publication will contain features on design, interiors, fashion and style leaders, providing a platform for creatives and an on-the-go reference tool with news on upcoming events and inspirational ideas, with an Australian twist, "that being relaxed, not taking itself too seriously, contemporary, fresh, with a love of natural light".
Follow est on Facebook or Twitter or sign up to the mailing list to win a Clinton Friedman print. The first issue goes live in April.
Girl With a Satchel