On a street late yesterday afternoon, a woman of 60 or 65 sat on a bench and flicked through the latest issue of Better Homes and Gardens while drinking her coffee. What prompted her to make this purchase? "I saw the chocolate cakes on the telly and wanted to make one myself," she said. "I don't usually buy magazines, because they're full of rubbish, too many ads, but this is an exception." This is the sort of story that makes publishers happy (not the "magazines are rubbish" bit, obviously). But Better Homes has other reasons to celebrate with a slice of choccie cake. Pacific Magazines' stalwart homemaker title has been named the Australian Newsagents' Federation Magazine of the Year for the fourth time. Over 250 newsagents took part in the online voting this year, with the Federation attributing the magazine's win to its reliability: it is "one they can rely on to sell, week in, week out," said the Federation's editor Carolyn Doherty.
The magazine, which is a multiplatform brand supported by the TV show of the same name on the Seven Network, experienced a sales dip of 5.5% in the year to June 2011, but this came off the back of years of consecutive gains (nothing to do with the calorific content of its cakes).
"The ongoing support of Australian newsagents is crucial to the success of Better Homes and Gardens, and this vote of confidence reinforces the title’s position as Australia’s favourite homes magazine," Pacific Magazines commercial director Pete Zavecz said.
Girl With a Satchel
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