Ad Talk: Right on, Target
talk of Photoshop, it was refreshing to see this Target ad in The Australian Women's Weekly positioned between the L'Oreal Paris ad featuring a luminous Gwen Stefani and another L'Oreal Paris ad featuring Laetitia Casta (tagline: 'Find your infallible fit').
The model pictured is pretty as can be, but she has retained some of her eye wrinkles (more like crinkles). Of course, Target is a brand that's more accessible to women, so it's fitting that the image, which accompanies a 'Mix and Match' product selection, is not out-of-this-world unrealistic. Super-white teeth? Yes. Nary a skin blemish? Yes. Smooth decolletage? Yes. But crucially, the eye area remains pleasantly untouched.
Easy on the Photoshop, pleasey to the eye.
Well done, Target.
Girl With a Satchel