Media Talk: Karen McCartney promoted
Women are making a major mark in the News Limited ranks right now, with Karen McCartney appointed to the newly created position of group editorial director, lifestyle content, News Limited.
In this role, McCartney, who was formerly group editorial director for News Magazines, will develop and coordinate editorial strategy for all lifestyle content across the company's newspaper, magazine and digital products.
"I have asked Karen to work across our company to ensure every editorial pillar that touches women readers has the right journalism driving it," said News Limited chairman and chief executive John Hartigan.
McCartney's immediate tasks include identifying growth areas for mastheads including body+soul, which has developed from a newspaper supplement into a magazine and digital property, and portal taste.com.au, which has become a newspaper supplement. Also within her domain is the newly acquired Kidspot web business.
"A crucial part of her role will be to help integrate the newly acquired parenting website Kidspot into our broader business," says Hartigan. "Karen is an exceptional journalist and her expertise and insights about what audiences want and how they want to engage with and respond to editorial content will be invaluable."
As group editorial director at News Magazines, McCartney oversaw the successful relaunch of Country Style, Golf Digest, Sunday magazine and the body+soul print and online products. Prior to joining the News stable as editor of Inside Out in 2000, McCartney worked in Australia as editor of Marie Claire Lifestyle magazine and in the UK as a writer and stylist for Elle Decoration, You magazine for The Mail on Sunday, The Financial Times and Country Living amongst others.
In her new role, McCartney will report direct to John Hartigan and will work closely with group editorial director Campbell Reid and News Magazines' chief executive Sandra Hook.
It's been a busy good-news week for News Limited with the company announcing the winners of its ABC delicious Produce Awards and The Weekend Australian Magazine's revamp. Obviously a welcome distraction.
Girl With a Satchel