"It's like the Google algorithm – elusive and always changing. It's not just media fragmentation; not just the generational shift; not just relevance or quality of the product; not just perceived disinterest in 'old media'. It's petrol prices, lipstick sales, school holidays – the strangest things influence magazine sales. Always have."
Paula Joye, editor LifeStyled and former editor of Madison, SHOP Til You Drop and Cleo, talking to Caroline Overington in The Australian
2 comments:
it didn't link to the article?
I'd hazard a suggestion that readers are tiring of the same old:
Celebrity Scandal
Weight Loss special (soon to be followed by a body love special)
Same old rehashed articles on love, money etc...
Reading a Cosmo/CLeo is so repetitive year after year - why bother anymore?
Laura said:
Completely agree with you Dana.
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