The December 2010 Roy Morgan Readership results were very good news for Rupert Murdoch's News Magazines: the publisher is responsible for putting out a 77% share of the country's food magazines, for which we have an enduring passion reflected in a 22.6% category rise. Four of the top 10 most read monthly titles are News foodies.
Though our appetite for MasterChef in print waned 12% between September and December 2010 (a glimpse of plateauing sales to come?), News is likely hoping renewed interest in its TV doppelganger will follow from Network Ten's investment in the show: the station just signed a three-year mega-contract to secure the rights. Over-zealous? We do have fickle tastes.
And last year, we also wanted to help each other improve our waists. Health magazines are going nuts. Though sales are down, the health category added 20% more readers to its fitness club. The leader remains Pacific Magazines' Women's Health, followed by a renewed enthusiasm for ACP's Good Health, which lost its 'and medicine' moniker in 2009, around the same time the company axed its stablemate Slimming and Health.
Homemaker titles also found comfort in the arms of readers in 2010: the category experienced 13.8% growth with Australian House & Garden (up 32.7%), Inside Out (up 27.7%) and Australian Handyman (up 21.6%) leading the way. We also got our hands dirty in the garden: Pacific Magazines' relaunched Your Garden blitzed the filed with a 39.1% readership rise.
The most-read Australian titles? The Australian Women's Weekly (2.23 million), Woman's Day (1.99 million), Better Homes and Gardens (1.95 million), New Idea (1.44 million) and That's Life (1.08 million).
Other top readership performers in 2010 included Bride To Be (up 38.7% to 104,000 readers), BRW (up 25.4% to 217,000) and Woolworths Good Taste (up 15.9% to 691,000). The biggest losers included Soap World (-33.9%), Australian Traveller (-24%) and FHM (-12%).