"It's like the Google algorithm – elusive and always changing. It's not just media fragmentation; not just the generational shift; not just relevance or quality of the product; not just perceived disinterest in 'old media'. It's petrol prices, lipstick sales, school holidays – the strangest things influence magazine sales. Always have."
Paula Joye, editor LifeStyled and former editor of Madison, SHOP Til You Drop and Cleo, talking to Caroline Overington in The Australian