When I first met Luke and Carla Burrell in an Oxenford cafe, their little one Milo in tow, I was mesmerised by their earthiness and dedication to the beautifully produced magazine they kindled into being in Newcastle nine years ago; she with a background in community support services and he in advertising, marketing and publishing.
Since then, I've been a semi-regular contributor and staunch advocate owing to the consistent high quality of the magazine and also its editorial mission of helping couples stay together long after the wedding day. To achieve this end, they commission raw and real content discussing the manifold complexities of sustaining a marriage made of two very unique individuals. Think of it as Frankie for marrieds.
"In our eyes, if we can help couples to draw closer together, year after year, and if we can give them the tools and inspire them to work hard at their relationships, then we can say we’ve succeeded," the Burrells say. "Our goal is for couples to experience the daily joy of intimacy and loving commitment."
Now, with number three child on the way, and several more independently published wedding magazines on the stand, the couple is hoping to take White magazine further afield with a plan for global distribution that encompasses greater reliance on good quality editorial and less on advertising revenue.
You too can support White's foray into new frontiers via Kickstarter with some lovely rewards awaiting.
Girl With a Satchel
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