Media Talk: The power of Ita

Media Talk: The power of Ita

"I am still astounded [Cleo] got off the ground," says University of Sydney media academic Megan Le Masurier, who did her PhD on the influence of Cleo. "I think without her sway over Kerry and Frank Packer, it would never have happened. Under her leadership, it was a treasure trove which packaged women's lib and sexual liberation to make it palatable for housewives; she translated feminism for ordinary Australian women - it was an intuitive thing."

-'Girl Talk: Ita Buttrose on kick-starting a sexual revolution', a profile by Helen Britt, c/o Sunday Life. Britt's story charts the formidable Buttrose's career from becoming The Daily Telegraph's youngest women's editor to editing The Australian Women's Weekly and birthing Cleo (and two children) in between. Paper Giants: The Birth of Cleo airs Sunday April 17 at 8.30pm on ABC1.

See also: Retro Review: Cleo 70s style

Girl With a Satchel