Glossy Events: Teen mag love abounds with DOLLY Respect, Girlfriend Compliments
It's Friday, Friday, gotta get down on Friday... (God bless you, Rebecca Black). But it's also Girlfriend Compliments Day and DOLLY Respect Day.
Australia's two teen girl magazines are sharing the glossy love via their respective campaign events today, encouraging teens to pay it forward with an encouraging word and show ourselves and our fellow girls some respect. In a clash of the campaign slogans, it's a little confusing, but the messages are definitely complementary.
The Girlfriend crew are in Martin Place, Sydney, this morning, where readers can sign a graffiti wall of compliments, meet Home and Away's David Jones-Roberts and Lincoln Jones and back-issues of the magazine and compliments cards are being given out. Fifty readers toting a copy of Girlfriend also win a Valley Girl voucher.
DOLLY, meanwhile, is aiming to create the world's longest line of footprints at Church St Mall, Parramatta, from 2pm to 5pm, in its effort to encourage the building of positive relationships. The event will also feature performances by Justice Crew, Miracle and Stan Walker, plus emceeing by DOLLY game-girl (and GWAS girl crush) columnist Maude Garrett, a sausage sizzle, temporary tattooist, Mr Whippy van and a stand where girls can consult DOLLY's fashion and beauty team. The Sony Foundation is also using the event to raise funds for youth cancer centres by asking girls to donate their old mobile phones. Phew!
But the action's not just for Sydneysiders.
Girlfriend website, Girlfriend has partnered with Valley Girl to produce specially designed National Compliments Day t-shirts available nationally at Valley Girl stores. Designed by 15-year-old Girlfriend reader, Aimee Dux, the t-shirts are being sold for $14.95 tee sold, with $2 from every sale donated to Headspace, the National Youth Mental Health Foundation.
"A genuine, heartfelt compliment is one of the easiest ways to positively uplift another person – and yourself," says Girlfriend editor Sarah Cornish. "Giving a compliment is just as likely to brighten your day as well as the person receiving it. We encourage all Australians to join Girlfriend and pay forward a compliment this National Compliments Day."
Girl With a Satchel