Robust is what you'd call the Australian magazine market, if the latest Roy Morgan readership figures are anything to go by, and the media market is going to feel the full thrust of the magazine segment over the next 12 months as publishers join forces under the Magazine Publishers of Australia banner in order to restake a sizeable claim of advertising share* and the drive momentum already picking up pace at the nation's biggest publisher, ACP.
The market increased 4.7% year-on year as it made a steady-as-she-goes recovery from the GFC, boosted by interest in food, health and the home, sectors which all experienced across-the-board readership growth. The women's weekly and glossy market tempered results.
Significant gainers included House & Garden (up 23.4%), which won the "U-Turn of the Year" award at the recent AMAs, BRW (up 24.7%), independent titles Australian Healthy Food Guide (up 40.5%) and The Big Issue (up 54.2%), ACP's DOLLY and Next Media's Inside Sport. Herewith the breakdown...
THE BLOKES' MAGS
*Media agency Carat predicts the magazine sector will account for 10.2% and 9.8% of advertising spend in 2010 and 2011 respectively, with magazines losing out to online (11.3% and 12.1% share), newspapers (19.9% and 18.7%) and television (44.8% and 45.4%).
Yours truly,Girl With a Satchel