Glossy Talk: Notebook: magazine to close
“Closing a title is never an easy decision," said News Magazines chief executive Sandra Hook in a statement. "The staff has worked extremely diligently in a very competitive environment and I want to acknowledge the loyalty of Notebook:’s readers and advertisers.
"The closure of Notebook: will allow us to devote more energy to our core food, home and fashion titles, our market leading digital properties taste.com.au and vogue.com.au and other investment areas, including digital applications that are being developed."
Despite efforts to spark sales excitement on the stands, and a repositioning of the title as a women's lifestyle monthly, Notebook: has struggled to find its feet since its 2008 redesign, at which point it did away with its traditional flower-and-vase covers, opting instead to run generic models, as well as ditching its trademark "tabs" in favour of monthly postcards and bookmarks.
The most recent circulation data showed a four per cent year-on-year sales loss for the title, which sells 70,188 monthly copies to The Australian Women's Weekly's 493,301. At the same time, home/interiors titles saw a near across-the-board rise in sales, including Notebook:'s stablemate InsideOut, as did food magazines, including the publisher's delicious, Donna Hay and the newly minted MasterChef title.
Launched in 2005 by Federal Publishing Company (FPC) and acquired by News Limited as part of its purchase of FPC in 2007, Notebook: will be sorely missed by dedicated readers who enjoy its positive editorial content and beautiful aesthetic.
The magazine joins fellow interior title Domino in glossy heaven and makes way for new entrants, including Pacific Magazines' The Outdoor Room with Jamie Durie and News Limited's upcoming Body + Soul magazine, which target Notebook:'s 30+ demographic, on newsstands.
GWAS wishes the team, some of whom are facing redundancy, and editor Caroline Roessler all the very best.
Girl With a Satchel