Secret girls' business

You know summer's on its way (at least in Retail Land) when the ads on TV turn from hot-chocolate to skin firming cream; from office workers breathing in cuppa-soup fumes, into Jennifer Hawkins negotiating flights of stairs in a thigh-high flouncy yellow dress.

Switching between Australian Idol and Ugly Betty on Sunday night, it wasn't only Hawko who caught my (and Husband's) attention: the new Bonds 'Kaleidoscope' ad is a visual fiesta (20-odd bouncing bums and sets of boobs) in celebration of summer and the female form, though not in a 'Dove Real Beauty' thigh-dimples-are-hot kind of way. None of those Bonds girls have wiggly wobbly bits to worry about. But nor do they look anaemic or too thin – slightly rounded bellies and boundless energy make these chicks look like good health personified; like they survive on whole foods and sunshine. While Bond girls are sexy, Bonds girls are fun-loving. Heck, I'm gonna pop straight into Myer and buy me some of that colourful cotton (that would equal ad success for Bonds)!

We Aussies have always preferred a healthy look – the kind of girl who looks like she could swim for an hour without signalling to be rescued and run the Bondi-to-Bronte without passing out from fatigue. Hawko, DJs' Megan Gale, the controversy-prone Lara Bingle, the Tozzi sisters, Getaway girl Natalie Gruzlewski and The Great Outdoors' Shelley Craft are arguably good body role models. They love their exercise, and look fit and toned, but eschew crazy weight-loss diets. And men love them.

It's arguably just as hard to look fit and healthy as it is to look supermodel-thin: anyone can skip a meal (please don't EVER) but toned thighs require some serious workout sessions. Hawko, for example, is a gym junkie and loves her outdoor sport, while Gruzlewski gets her incidental workouts running about the place filming scenes for Getaway. For the average girl working a 9-5 job, when most hours are spent with bum on seat, or cramming uni study in between part-time work, it's near impossible to dedicate the time to working out that these aspirational Aussies put in. The answer? Eat as healthily as you can and try to do some form of exercise every day (walking to the vending machine doesn't count) – we can only do our best. Fake tan can do the rest!

May the self-confidence be with you!

Yours truly,
Girl With a Satchel

P.S. The music from the Bonds ad is super-catchy. The 411? It's "Marina Gasolina" by Bonde do Role (classed as "Baile Funk" music – i.e. 'Funky Party'; a mix of "Brazilian funk, Miami bass, electro and punk", as described on bonds.com.au). You can download the track at bonds.com.au, but be quick – Bonds are offering only 1000 free mp3s. You can also view the add, directed by Alex Smith (his profile is also online), and a 'Making of the Ad' clip. The wonders of video streaming!

1 comments:

fuschiajade said...

totally agreee. love the ad + the song and the exciting summer vibe it brings!
thankyou so much for delivering your fantastic, exciting and inspiring blog daily. i love reading it and hope you continue the excellence!!! :)