Monday, 17 November 2008

GWAS Latte Post (afternoon edition)

Better-late-than-never newsy snippets to contemplate over lunch or an afternoon latte...
  • Teen beauty brand Bellaboo has recruited the likes of Aussie personalities Bianca Dye, Jacinta Tynan, Amber Petty, Natalie Gruzlewski and Karen Fischer into its Role Model ranks as part of its 'Get Real' campaign. Dye says she looks up to "ballsy" women like Oprah and Kerry-Anne Kennerley as is proud that she's becoming a nicer person as she gets older. Read the profiles on the site – very inspirational.
  • From role models to supermodels... Australian models Abbey Lee Kershaw and Sarah Stephens have joined Miranda Kerr on the Victoria's Secret catwalk. While Kerr reportedly earns $2 million as a Victoria's Secret model (and is rumoured to be engaged to Orlando Bloom), The Sydney Morning Herald says Kershaw and Stephens will pocket $30,000 and $15,000 respectively from the world's most-watched lingerie show.
  • And from supermodels to famous dames... M.A.C's newest collection collaborator is none other than Dame Edna Everage. The packaging is lavender and adorned with the dame's trademark glittery spectacles. Lipstick shade names include Coral Polyp and Kanga-Rouge, while you can colour your nails with Varicose Violet and apply gloss in 'Splendid' and 'Possum'. The collection goes on sale December 26. Given the buzz around Australia, which premieres in Sydney tomorrow night, and shows like Kath & Kim, it's probably a good time for brands to leverage everything Aussie.
  • And from one M.A.C beauty icon to another... in what could be a disastrous collaboration in terms of promoting negative body image, Barbie, via her representatives at Mattel, has signed a three-year deal with the Council for Fashion Design America, which includes sponsorship of New York Fashion Week. New York Magazine reports that Mattel is planning a "life-size Barbie fashion show with outfits by 50 designers at Fashion Week", while Mattel also plans to launch a skin-care and makeup line, with a treatment including 'Plastic Smooth', to coincide with Barbie's 50th birthday in 2009. Varicose veins don't exist in Barbie Land.
  • Now to Zoe-bots: New York Magazine reports that size-0 rivals Rachel Zoe and Nicole Richie "were spotted chatting and smiling at a Vogue party for the Alberta Ferretti store opening in L.A."
  • A body image study by Marika Tiggemann of Flinders University has found two-thirds of men wish they had less back or butt hair and 82 per cent wished they were more muscular. Meanwhile, Barons Brewing Company has created an anti-metrosexual campaign, dubbed 'Save The Male', in order to "bring back the bloke".
  • Who's too posh to push... for a bonus? In the lead-up to Christmas, pregnant Australian women from high-income families are bringing forward the birth of their babies to avoid the introduction of means testing for the baby bonus, which, from January 1, will not be available to households whose combined income exceeds $150,000.
  • Mark Ronson has publicly slammed Lindsay Lohan's father, Michael, for dissing his sister online, while Christine Sams (The Sun-Herald) writes that Madonna is no longer in favour in the UK.
  • Australia's weekly magazines suffered near across-the-board drops in circulation, according to the latest Audit Bureau of Circulation figures, with the category experiencing an overall 6.7 per cent year-on-year decline. Pacific Magazines' Famous had an 18.4 per cent drop in the July-September quarter (to sales of 62,089) compared to the same period last year, reports The Australian.
ACP's Woman's Day (down 13.8 per cent to 405,083, NW (down 15.3 per cent to 150,034), OK! (down 10.2 per cent) and Pac Mags' New Idea (down 12.2 per cent to 150,034) and Who (down 6.6 per cent to 135,058), also lost numbers.

Pacific remains optimistic about Famous' next audit, with CEO Nick Chan telling B&T: "We are seeing strong circulation momentum from our developments over the past three months – the appointment of Gereurd Roberts as the new editor-in-chief, the editorial additions, redesigns, marketing campaign and strong pricing initiative – have paid dividends." Meanwhile, News Mags is hopeful about the launch of Glamour next year, which they anticipate will "reinvigorate the women's lifestyle and fashion category."
  • Also reported in today's Australian: PBL Media's magazine division, ACP, is undergoing a "financial colonoscopy", with supplier contracts for everything from paper, ink, cover mount freebies and promotions up for examination. The Australian also speculates that ACP is "continuing to prune jobs", while also noting that Pacific Magazines and the newspaper's publisher News Limited (News Magazines) are also cutting costs.
  • The Eurozone (including Germany and Italy) is in recession, with GDP falling 0.2 per cent in the second and third quarters. Staving off recession status (for now), Britain suffered a 0.5 per cent fall in economic growth in the third quarter, while France experienced a 0.1 per cent increase in the same quarter. The International Labor Organisation has forecast an increase of more than 10 per cent to worldwide unemployment in 2009.
The Word for the Week: "It is to a man's honor to avoid strife, but every fool is quick to quarrel." Proverbs 20: 3

Yours truly,
Girl With a Satchel

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