Girl With a Satchel: Mags: On sale today...

GWAS Core Values

GWAS is not perfect, often giving into material temptations of the bag/book/beauty product variety (oh, the pretty things) and partaking in the superficial pursuits espoused by the glossies (counting calories, celebrity gossip, coveting Chloé shoes...), but she's confident that a life lived by glossy standards alone is a miserable one.

To that end, GWAS chooses to live by faith and God's grace, seeking His approval and embracing the teachings of Jesus Christ, who valued peace, joy, humility, gentleness, sacrifice, kindness, submission, honesty and self control. It's not easy being green, as Kermie would concede, but a girl (with a satchel) has gotta believe in something.

GWAS CODE OF COMMENTING CONDUCT

To have your comment approved, and ensure the positive, salutary spirit of GWAS lives on, it must adhere to these principles: constructive criticism; relevance; no personal character attacks; no attacks based on appearance; no swearing; no hating; no bullying; no gossip. Diverse, interesting, witty, informative, funny and insightful comments are encouraged, particularly those framed in a positive, Pollyanna way. Remember: "The Spirit produces love, joy, peace, patience, kindness, goodness, faithfulness, humility and self-control... We must not be proud or irritate one another or be jealous of one another." (Galatians 5: 16-26)For an extended version of The Code, please click here!

GWAS In The Media (good golly, Miss Molly!)

"Blogger Erica Bartle has a long detailed look at the Sunday inserted magazines Sunday Life and Sunday. Bartle makes a massive admission in her second par: "Truth be told, I could live on these magazine-style supplements alone (throw in Good Weekend, Body & Soul and The Age's A2 and my print media consumption needs are very nearly met). Essentially, they're covering the same editorial territory as the monthly glossies, and in some areas they're doing it better. And for FREE (cost of your Sunday newspaper – around $2 – withstanding)!" Mediaweek Morning Report, 7 July 2009

"We were really stoked to be noticed by one of our fave Aussie blogs, Girl With a Satchel. We love Erica Bartle’s propensity for entwining interesting insights & credible critiques of magazines, with glimpses of glossies, covetable fashion, beauty, and all things pretty (and guiltily girly) in life… GWAS definitely makes for a compelling daily read!" Felicity Lee, editor Swaptilyoudrop.blogspot.com

"A key difference between journalists and bloggers is the willingness of the former to sign up to a code of ethics requiring them to acknowledge mistakes and fact-check their work...Erica Bartle, who is behind the popular Girl With A Satchel blog, said bloggers got away with more subjective opinion. 'In writing for a magazine like Marie Claire, you must have three experts for a piece, those are the rules,' she said." – Caroline Overington, 'Bloggers to fore in fog of war', The Australian, 25 May 2009

"Top blogger Erica Bartle is part of a free Sydney Writers' Festival event, Bloggers vs Journalists. Her popular blog site GirlWithaSatchel.com has a 'girlie slant' and is all about women's magazines and pop culture. Some of her posts can get up to 10,000 hits in a single day. Here she explains "the ultimate futility of living life by glossy standards", and why she blogs...". ABC.net.au, 'The Blog Generation: 5 Questions with Erica Bartle by Tara Moss, 22 May 2009

"Dolly, the Aussie teen mag, has an "airbrush-free" issue as part of a "Heart Your Body" campaign. Many of the models have no wrinkles… because they are 16. Excellent analysis [at Girl With a Satchel]." Jezebel, 'Combatting Photoshop of Horrors', May 13, 2009

"Erica Bartle, the Gold Coast-based creator of the Girl With A Satchel blog, cleans her white MacBook, "like a fussy mother with a child". To Bartle, her laptop "is essential for keeping in touch with my social network and blog readers. My laptop is my livelihood. Having it with me at all times gives me a sense of security in a chaotic world (as Cher from Clueless would say)." – Felicity Loughrey, 'Objects of Desire', Vogue Australia June 2009

The Daily Imprint profiles GWAS: "It's a great way to get a precis of what's on the newsstands - a try-before-you-buy type situation. But, also, the blog author, Erica Bartle, keeps readers up to date with all sorts of juicy media info."

"Girl With A Satchel today features an interview with MasterChef Australia host Sarah Wilson that begins by asking about her decision to leave Cosmopolitan in October 2007." Mediaweek.com.au, 22 April 2009

Listen to Mediaweek's magazine podcast in which Ros Reines, Nick Smith, James Manning, Brenden Wood and Erica Bartle talk tabloid glossies, supermodel covers, ForbesWoman and Twitter.

"As noted by Australia's leading fashion media-specialist blog, Girl With A Satchel, advertising/promotional pages accounted for a mere 10percent of Grazia's recent issue #27, compared with 38 percent of the launch issue and 19 percent and 23 percent of the September 1 and December 1 issues respectively." - Patty Huntington, 'Grazia stops the press', Feb 9, 2009, Frockwriter

"Erica’s blog is a good example of taking a niche - women’s magazines and their associated spin offs - products in magazines, industry information, women in media profiles etc and creating a daily addiction. Regular reading for the Flossie team." – Tee Twyford, 'Get Online in 09', Flossie.com

"If you love reading glossy women’s mags and celeb goss, you will luv Erica Bartle’s website…Girl With A Satchel. In this interview Erica explains how sponsors approach her to advertise on her site!" - IsItPossibleToMakeMoneyOnline.com

"Author of Australian media blog, Girl With A Satchel, and former Girlfriend deputy editor Erica Bartle offers her insights on magazines, beauty journalism and the evolution of the web." - BeautyDirectory.com.au, January 2009

"If you’re into magazines, Erica Bartle’s Girl With A Satchel website should be one of your daily reads. Bartle today pits the latest editions of Vogue Australia and InStyle against each other. The winner: InStyle…" – Media Week, January 22, 2009

“Erica Bartle from ‘Girl With a Satchel’ (an Australian blog that critiques magazines), says it’s important to be true to who you are when creating an online identity...she loves glossy mags and fashion, and she values her Christian beliefs.” – ‘How to market yourself online’ by Lauren Smelcher, Cosmopolitan Australia, February 2009

“Queensland-based former magazine journalist Bartle, 27, launched her site, GirlWithaSatchel.com, in January 2007 and tracks the inner workings of the Australian magazine publishing business…” – ‘Gossip Girls’ by Sarah Wilson, Good Weekend, November 22, 2008

“Bartle, who is a former Girlfriend staffer, attracts 1000 to 1500 readers a day to her stylishly written magazine reviews, as well as a modest amount of advertising from online retailers targeting her style-conscious readers." 'It's tough making a living in the local blogosphere' by Lara Sinclair, The Australian, September 29, 2008

“Hearing the word ‘blogger’ often has people shaking in their little boots but Girl With a Satchel is no Perez Hilton. If he’s most hated then she’s most loved… GWAS seems to genuinely care about those who read her blog. She provides readers with the information they need and she does it superbly.” – Jaye, 2threads.com.au, 16 October 2008

“Erica Bartle sees no death for glossy magazines as long as we’re prepared to buy into the promises offered on their covers.” The Walkley Magazine, October/November 2008

Wednesday, 2 April 2008

Mags: On sale today...

Enjoy!

Yours truly,
Girl With a Satchel

8 comments:

Ondo Lady said...: Hey is that UK Marie Claire with Kylie on the front. It looks yummy and the hair special is so appropriate for the new season.; 2 April 2008 9:13 AM
Erica Bartle (nee Holburn) said...: Sigh, no - all are Aussie glossies.

Hope you're well!
Erica; 2 April 2008 9:30 AM
rachel said...: Wow, that Vogue cover is gorgeous. Love some of the headlines, too.

Might put some of those 'boy' posters in Girlfriend up in my office. ;); 2 April 2008 12:48 PM
frangipani princess said...: Just got my copy of gf in the mail (sob, last of my subscription) and it's the readers make the mag one. Great issue. All the othre covers look awesome too!!

gg xx; 2 April 2008 4:05 PM
Jessica said...: What a gorgeous Vogue cover. They're getting better. :); 2 April 2008 6:11 PM
Rochelle said...: Wow..the art department at Oz Vogue seem to have taken a lot of ahem, inspiration, from their British counterparts...; 2 April 2008 11:19 PM
On Track said...: Its sad to see that Aussie Vogue have taken their cover direct from China Vogue :( I'd love to see an original cover from them; 3 April 2008 7:05 PM
elizabeth said...: i thought the model on vogue was gemma ward at first. hahaa.
i love the cover of gf but i didn't like the article on fergie. the way it was written just seemed unprofessinal and wierd.; 4 April 2008 12:46 PM

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Wednesday, 2 April 2008

Mags: On sale today...

8 comments:

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